CiteSeerX – Document Details (Isaac Councill, Lee Giles, Pradeep Teregowda): While consumers ’ adoption of new technology has received substantial interest from researchers, the mechanism of consumers ’ post- adoption evaluation derived from continued use of m-services and its impact on their interest in upcoming m-services are yet to be explored.
However, despite touted advantages, adoption has been slow. Recent announcements of m-payment services by high-profile providers such as Apple, Google, and PayPal, along with increased vendor support, may spark renewed interest. However, it is unclear whether this will be enough to trigger the long anticipated large-scale adoption .
1/1/2004 · “Ease of use” was the second most important adoption factor. This illustrates a need for information about m-services usage that marketers can fulfill via alter- native channels such as television or magazines. Moreover, the use of relatively uncomplicated services such as information services similar to SMS services should be encouraged.
adoption intention with the exception of trust. The implication of this work to both researchers and practitioners is discussed. Keywords: innovativeness, trust, m-services, adoption intention, m-commerce I. Introduction The transition from the cabled internet and the electronic services to the wireless internet and the mobile services is a fact.
